Integrated communication

Beschrijving
Voorwoord

Inhoudsopgave

	Introduction
1	Communication for organisations
2	Concern communication
3	Internal communication
4	Marketing communication
5	Information processing by the receiver
6	Communication research
7	Organisations of communication
8	Communication in an international context
	The authors
Bijlagen
	Answers to the questions
	Example of a communication plan
Literatuur
Afbeeldingen
Voorbeelden

Beschrijving

This book is only available as eBook


Integrated communication explains a new approach of communication and focuses on the communication needs of profit and non-profit organisations and their social environment.

The authors outline three domains: concern, internal and marketing communication, described from the starting point of the communication needs of organizations. Subsequently, an integral approach is used to discuss information processing by the receiver, communication research, organisation of communication, and communication in an international perspective. The theoretical basis is clarified by means of case studies and assignments.

This book is also available in a Dutch version, Geïntegreerde communicatie.

Doelgroep

This book is primarily meant for communication specialists training in higher education. The approach chosen makes this book a useful tool also for communication professionals and managers, who want to have more adequate knowledge about communication.

Auteursinformatie

Marita Vos Ph.D. is professor Organisational Communication and PR at the university of Jyvaskyla, Finland.

Henny Schoemaker M.Sc. is a publicist and communication consultant. He started a consultancy with Marita Vos www.vos-schoemaker.com.

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